Games have two sets of rules. The first one is called authorized instructions. The second one is what you are left with when the authorized instructions fail. The name of the game in the fitness industry is called Mu$$le. In this chapter, I will give you the second set of rules without which you cannot win it. Mu$$le involves three main players: muscle heroes [puppets], businessmen [Milkmen], and muscle fan-boys [cows]. According to the official agreement, each player is getting a marvelous deal. The muscle heroes bath in popularity and money earned with hard work. The businessmen enjoy backstage fame and enormous fortune for providing outstanding opportunities to everyone. The fans get to touch enlarged muscle fibers and receive access to secrets that can supposedly turn anyone into a muscular humanoid. Final result: Everyone is happy and gets a fair share of gains. Those rules, however, are nothing but a politically correct, candy-coated c...